Strategy
A content plan built from the searches you already appear for
Tell the strategist about your business. It researches your site, your competitors and your Search Console data, then proposes a brief, a voice, content pillars, keywords with search volumes and a dated calendar. Change any of it by asking.
What it does
Strategy, in detail
Plan by talking it through
Answer a few questions about your audience and goals. The strategist researches, then shapes the plan beside the chat, and shows each change before you save it.
Grounded in real search data
With Search Console, Analytics and Bing connected, the plan builds on the searches your site already appears for, the pages that are slipping and the topics no page covers yet.
Keywords with search volumes
Each pillar gets a keyword cluster with monthly search volumes, so the calendar goes after searches people actually make.
A dated calendar you can subscribe to
Set a cadence such as two posts a week. Every slot has a title, format and keyword, and the calendar feed opens in Google Calendar, Outlook or Apple Calendar.
An editorial mix that rotates
Shares for formats, pillars and subjects keep the calendar varied. Timely ideas stay inside their windows and series stay in order. Every slot says why it was chosen.
Saved as workspace documents
The brief, voice, pillars and keywords become versioned documents that every draft reads, next to your brand guide and product facts.
How it runs
Step by step
- 1
Tell it about your business
Who you sell to, what you want readers to do, and how often you can publish.
- 2
It researches
Your site and sitemap, competitors, keyword volumes and, when connected, your search data.
- 3
Shape the plan
Review the overview, keywords, calendar and voice. Ask for changes in plain words.
- 4
Save and draft week one
The plan becomes workspace documents and the first posts start drafting.
What a plan contains
Every strategy has the same parts, so drafts and agents always know where to look.
- A brief: audience, goals, positioning and what a reader should do next
- A voice: tone, words to use and words to avoid
- Pillars: the few topics you want to be known for
- Keyword clusters with search volumes for each pillar
- A dated calendar and an idea backlog for autopilot to draw from
- An editorial mix of formats, pillars and subjects
Questions about strategy
Do I need Search Console connected to get a plan?
No. The strategist can plan from your site, competitors and keyword data alone. Connecting Search Console, Analytics and Bing lets it build on the searches you already appear for, and turns on suggestions.
Can I run more than one strategy?
Yes. A workspace can hold several strategies, for example one per product line or audience, each with its own calendar.
What happens when I change a saved plan?
The strategist proposes the change and shows exactly what it would edit. Nothing in the saved plan changes until you accept it.
Related features
Writing and fact-checks
Wavefront researches each article, writes it in your voice, links every figure to its source and has an independent checker verify each claim before you review.
Autopilot
Autopilot drafts each calendar post as it comes due, picks ideas from your backlog with the editorial mix, and waits for approval unless an owner allows auto-approve.
Performance
Wavefront reads Search Console and Bing data daily and suggests what to do: refresh pages near page one, fix titles, recover lost clicks and fill topic gaps.
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