How it works
From a plan to published pages, with your team in charge
Wavefront runs the content loop end to end. It plans from your data, drafts from evidence, checks every claim, waits for your approval, publishes where your site lives, and turns the results into next steps.
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Plan from your data
The strategist interviews you, researches your site, competitors and keyword volumes, and reads your Search Console, Analytics and Bing data when connected. It proposes a brief, a voice, pillars, keyword clusters and a dated calendar. You change it by asking, then save it as documents every draft reads.
More about strategyExample workspace - 2
Draft from evidence
Each article is researched first, outlined with its title, meta description and answer, then written in your voice from your documents and the evidence. Every figure links to its source. Social posts, newsletters and images follow the same documents and rules.
More about writing and fact-checksExample workspace - 3
Check every claim
An independent checker reads each claim against the sources and confirms each link supports its sentence. A cleanup pass removes AI tells without touching links or figures. On-page SEO, link and structured-data checks run last, and you see every result.
More about writing and fact-checksChecks every article gets
- A title and meta description of the right length that name the topic
- An opening that answers the question near the top, in 60 words or fewer
- Descriptive headings with no skipped levels
- Every statistic and quotation linked to a source
- Internal links to pages in your sitemap, with varied anchors
- Alt text on images and valid JSON-LD
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Approve as a team
Drafts arrive in a review queue with a preview, their checks and sources. Comment, ask a teammate to review, request a revision or approve. Approval happens in the web app, by a person, for one exact version.
More about review and approvalExample workspace - 5
Publish and update
Approved versions go to your CMS as drafts, live, or on their calendar date. Revisions update the same page. Newsletters arrive as drafts, social posts go out when a person sends them, and search engines hear about new pages.
More about publishingExample workspace - 6
Measure and suggest
Wavefront reads your search data every day and suggests refreshes, new titles and new ideas. Approve one and it does the work. Autopilot keeps the calendar drafting as posts come due.
More about performanceExample workspace
Three ways in
People, agents and code share one workspace
The web app, the MCP server and the REST API call the same core. Same documents, same checks, same approvals.
The web app
For your team: strategy, the library, review, publishing, performance, documents, team and billing. Approval lives here.
Start free trialAI agents over MCP
ChatGPT, Claude, Grok, Cursor and other MCP clients connect to https://wavefront.adwave.com/mcp with OAuth or an API key.
Connect an agentThe REST API
API keys with scopes, an OpenAPI 3.1 document, idempotent requests and signed event webhooks.
Build with the APIInside a workspace
Everything a draft needs, in one place
A workspace is one business or site. It holds what drafts read, who can do what, and where approved work goes.
Documents
Brand guide, product facts, voice and writing rules, versioned. Import from Google Drive, Notion or Confluence.
Strategies
One or more plans, each with pillars, keywords, a calendar, a backlog and an editorial mix.
Team
Owners, editors and viewers, with invitations and a shared activity feed.
Destinations
Your CMS, newsletter tools and social accounts, connected once by an owner.
Search data
Search Console, Analytics and Bing, synced daily and read-only.
A full record
Every version, approval and publication, with what it was written from.
Publish your next post with your team's sign-off
Start a 7-day trial with 300 credits and every feature. No card needed. Then $99 a month.