For e-commerce
A store blog that covers every category and every season
Wavefront plans posts across your product categories, gets seasonal guides out ahead of their dates, drafts with sources, and publishes approved articles to your Shopify blog or your CMS.
The problem
What gets in the way today
Seasonal posts go out late
Gift guides written the week before a holiday miss the weeks when people are searching.
Some categories never get covered
The blog keeps returning to the bestsellers while other categories have no content at all.
Product details are hard to keep right
Specs and names change, and a post with the wrong detail costs a sale or a return.
How Wavefront helps
Built for e-commerce
Guides out ahead of their dates
Give an idea a date it must be out by. The e-commerce preset gets gift guides out weeks ahead, and the same idea comes back every year.
Every category in rotation
The preset rotates product categories evenly and keeps one category at least three days apart.
Product facts from your catalog
Publish a catalog feed of your products, a JSON file Wavefront reads. Articles state only the facts it lists or a cited source supports, and link to the product pages.
Publishing to your Shopify blog
Approved articles go to your store's blog as hidden, visible or scheduled posts, with the SEO title and description in Shopify's own fields.
Newsletter drafts and social posts
Turn approved posts into newsletter drafts in Mailchimp, Kit or beehiiv, and into social posts for LinkedIn, X or, on a paid plan, Pinterest and Instagram through Ayrshare.
Editorial mix
An example calendar mix
The e-commerce preset gives each product category an even share, so a store with three categories gets about a third each.
An example. Your strategy sets its own shares, and autopilot keeps to them.
- Outerwear 34%
- Footwear 33%
- Running 33%
Integrations
Connects to the tools you use
Shopify
Publish approved articles to your Shopify store's blog as hidden, visible or scheduled posts.
WordPress
Publish approved articles to a self-hosted WordPress site as drafts, live posts or scheduled posts.
Webflow
Publish approved articles as items in a Webflow CMS collection, as drafts or published items.
Mailchimp
Turn approved newsletter copy into a draft Mailchimp campaign. You review and send it.
Social networks (Ayrshare)
Post or schedule approved social copy and images to LinkedIn, X, Facebook, Instagram and more.
Search Console
Plan, refresh and measure articles with the searches your site already appears for in Google.
Google Analytics
See sessions, key events, landing pages and channels from your GA4 property next to your content.
Questions
Does it publish to Shopify?
Yes. Wavefront publishes approved articles to one blog in your store as hidden, visible or scheduled posts, and a later version updates the same article.
Can it write about my products without getting details wrong?
With a catalog feed, yes. Your site publishes a JSON file listing products with their facts and pages, and articles state only those facts or ones a cited source supports.
Will it email my customers?
No. Mailchimp, Kit and beehiiv get drafts only. You review and send them from your email tool.
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