Search data

Connect Bing Webmaster Tools to Wavefront

Add Bing's searches, clicks and inbound links to your Performance page, next to Google's.

API key

What it does

Connect Bing Webmaster Tools and Wavefront reads your site's Bing queries, pages, clicks and impressions. Bing's index also feeds Copilot answers and ChatGPT search, so it's worth seeing next to Google.

The Performance page gets a Google, Bing or Both switch, and the strategist finds opportunities in Bing's data too. Bing's numbers are always shown over their own window and never added to Google's.

Before you start

  • Owner role in the Wavefront workspace
  • A Bing Webmaster Tools account with your site verified

How to connect Bing Webmaster Tools

  1. In Bing Webmaster Tools, open Settings → API access and copy your API key.
  2. In Wavefront, open Settings → Integrations and paste the key in the Bing section.
  3. Pick your verified site. Wavefront suggests the one that matches your site address.
  4. Wait for the first sync, or choose Sync now. After that Wavefront syncs daily.

What it covers

  • Clicks and impressions, the latest 4 complete weeks against the 4 before
  • The top 500 Bing queries and pages
  • Inbound links in the site metrics
  • Bing opportunities on Performance, marked with their source

Good to know

  • Bing's query data updates weekly and can lag by up to a week.
  • Bing doesn't say which page ranks for a query, so Bing opportunities name the query only.
  • Wavefront only reads with the key, but can't revoke it. Delete it in Bing when you stop using it.

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