Strategy and planning

The strategist, keywords, pillars, the calendar and the backlog.

1. Strategies, keywords and pillars A strategy holds a brief, pillars, keywords and a calendar. Run one per audience or campaign, and see where the strategist's keyword data comes from.
2. The content calendar and the idea backlog The calendar lists every planned post and where it stands. The idea backlog keeps autopilot's open slots filled. Subscribe to it in your own calendar.
3. Set the editorial mix for autopilot The editorial mix decides which backlog idea fills each calendar slot, so formats, pillars and subjects rotate, deadlines are met and series stay in order.
4. Autopilot and auto-approve Autopilot drafts your calendar posts as they come due. Auto-approve, off by default, lets an owner pass autopilot's own drafts that have zero blockers.
5. Workspace documents, imports and writing rules Documents are everything a draft reads before it's written. Edit them, import brand guides from Drive, Notion or Confluence, and set words drafts must never use.